Sezvo vanhu vekuAmerica vakagara pamba kwerimwe gore panguva yeCOVID-19 denda, kutengesa kwepopcorn kwakawedzera kusimuka, kunyanya muchikamu chekugadzirira-kudya-popcorn/caramel chibage.

Market data

Zvinoenderana neIRI (Chicago) data kubva mumavhiki makumi mashanu neshanu apfuura, ayo akapera muna Chivabvu 16, 2021, iyo yakagadzirira-kudya-popcorn/caramel chibage chikamu chakakwira 8.7 muzana, nekutengesa kwakazara kwemadhora 1.6 bhiriyoni.

Smartfoods, Inc., rudzi rweFrito-Lay, ndiye aive mutungamiri muchikamu, aine $471 miriyoni mukutengesa uye 1.9 muzana kuwedzera.Skinnypop yakatora yechipiri, ine $329 miriyoni mukutengesa uye kuwedzera kwakanaka kwe13.4 muzana, uye Angie's Artisan Treats LLC, iyo inoburitsa Angie's BOOMCHICKAPOP, yakatora madhora 143 miriyoni mukutengesa, nekuwedzera kwe8,6 muzana.

Vamwe vanocherekedza muchikamu ichi Cheetos mhando RTE popcorn/caramel chibage, nekuwedzera kukuru kwe110.7 muzana mukutengesa, uye Smartfood's Smart 50 brand, ine 418.7 muzana yekutengesa kuwedzera.GH Cretors, inozivikanwa ne caramel uye cheese popcorn mixes, yakaratidzawo kuwedzera kwe32.5 muzana mukutengesa.

Muchikamu chemicrowave popcorn, chikamu chese chakawana kukwidziridzwa kwe2.7 muzana, nemadhora mazana masere nemakumi masere nemana mukutengesa, uye Conagra Brands yakatungamira, nemadhora mazana mana nemakumi mashanu emamiriyoni emadhora mukutengesa uye 12.6 muzana yekuwedzera.Snyder's Lance Inc. yakaunza $187.9 miriyoni mukutengesa, ine kuderera kudiki kwe7.6 muzana, uye yakavanzika label popcorn yakaunza $114 miriyoni mukutengesa, ine 15.6 muzana dip mukutengesa.

Zvigadzirwa zvekutarisa ndeye Act II's microwave popcorn, iyo yaive ne32.4 muzana yekuwedzera mukutengesa;Orville Redenbacher, iyo yaiva nekuwedzera kwe17,1 muzana mukutengesa;uye SkinnyPop, iyo yakawedzera kutengesa kwayo ne51,8 muzana.

Ndichitarisa kumashure

“Mazuva achangopfuura takanga tichiona vatengi vakawanda vachidzokera kuzvinhu zvinokosha—caramel, cheese, butter, uye mapopcorn akaiswa munyu.Pasinei nemaitiro akazara ezvikafu kubva mumakore gumi apfuura 'ezvakasiyana, zvakasiyana, uye dzimwe nguva zvisinganzwisisike,' nguva pfupi yadarika vatengi vanoita sekunge vadzokera kune zvavanoziva uye izvo zvinovafadza," anodaro Michael Horn, purezidhendi uye CEO, AC Horn, Dallas."Muna 2020 tese takapedza nguva yakawanda tiri pamba, saka kudzokera kune izvo zvekutanga zvine musoro."

"Chikamu chakaona kuputika kwekunakidza hunyanzvi mumakore achangopfuura, kunyanya nekuputika kwezvakagadzirira-kudya-popcorn zvinopihwa.Zvisina kuganhurirwa kusarudzo dzakajeka, dzakarukwa, uye neguruva-chizi, mapopcorn anhasi anowanikwa mumhando dzakasiyana-siyana dzemaprofiles kune mamwe mapeti anonakidza, kubva kuchibage chinotapira uye chinonaka chekettle uye spicy jalapeno ranch, kunakidzwa nechokoreti-yakanyungudika uye yakavharwa necaramel sarudzo. .Kunaka kwemwaka kwakawanawo nzira yekuchengetera masherufu, kusanganisira inosungirwa manhanga spice,” anodaro.

Nekudaro, kubva pamaonero ezvekudya, vatengi vanonyanya kuona popcorn sechinhu chisina mhosva, Mavec anoti.

"Marudzi akareruka uye ari-maitiro akanyorwa senge organic, gluten-isina, uye yakazara-zviyo zvinotsamira mumufananidzo une hutano.Mazhinji mabhureki anotungamira akawedzera kuwedzera popcorn's better-for-you persona, ine label claims ine 'hapana artificial ingredients' uye 'non-GMO.'Popcorn zvakare inodhaira muzvishuwo zvevatengi zvinozivikanwa zvinongedzo uye kushomeka kwekugadzirisa, iine zvirevo zvemukati zvinogona kuve nyore senge popcorn kernels, mafuta, uye munyu, ”anowedzera.

Kutarisira

Kufembera kwaBoesen ndekwekuti ticharamba tichiona vatengi vachitendeukira kune zvigadzirwa zvinounza zvinonyaradza, zvinonaka zvakajairika, senge mhezi nyowani uye inodziya, bhaisikopo theatre butter popcorn izvo zvinounza zvakakwana izvo vatengi vangadai vakamboodha kubhaisikopo."Orville Redenbacher's uye Act II zvigadzirwa zvinowanikwa muhukuru hwemapakiti, kusanganisira akakura gumi nemaviri-kusvika-18 kuverenga akawanda emicrowave popcorn kana nyowani 'saizi yepati' yakagadzirira-kudya-mabhegi epopcorn akaona kuwedzera kwevatengi kutorwa panguva yedenda. pakukosha kwazvo uye chishuwo chevatengi chekuunganidza uye kuva nenhamba huru yezvokudya zvavo zvavanofarira pamaoko," anowedzera kudaro.

Kana kuri kumwe kufanotaura kwa2021, vatengi vacharamba vachipedza nguva yakawanda vari pamba gore rino, sezvo denda risati rapera-uye nekudaro vanopedza nguva yakawanda vari pamberi peTV, vaine ndiro yepopcorn muruoko.

"Pamusoro pezvo, sezvo nzvimbo zhinji dzebasa dzichivhurwa uye dzichigamuchira vashandi vadzoka, mapopcorn akagadzirira-kudya akadai saAngie's BOOMCHICKAPOP acharamba achishanda sechikafu chinodiwa chekushandisa pakuenda, zvichikurudzira kukura," anodaro Boesen."Pakazere, isu tinotenda kuti kuravira kunonaka, kurerukirwa, uye mabhenefiti emicrowave, kernel, uye yakagadzirira-kudya-popcorn, pamwe nehunyanzvi mukuvakwa kwepakiti uye kuravira, zvicharamba zvichikurudzira kukura mumapoka aya kwemakore anotevera."