Magrocer anoenderera mberi nekuita e-commerce mafambiro

Emily Crowe·Chikumi 21, 2021 ·Zvokudya & Kufamba·Food Retail

Denda rekoronavirus rakagadzira mafambiro mazhinji munyika yese yebhizinesi, asi pamwe hapana zvakanyanya seaya ari mukati megirosari indasitiri.Nyika yakachinja nehusiku humwe uye vatengesi vakasiiwa nemutoro unorema wekusangoita kuti zvitoro zvavo nevashandi zvive zvakachengeteka sezvinobvira, asi zvakare kuve nechokwadi chekuti vatengesi vachiri kuwana girosari.E-commerce yakabva kune tekinoroji iri kukura ichienda kune chinodiwa mukubwaira kweziso.

Iyo FMI Chikafu Chekutengesa Indasitiri Inotaura 2020 chirevo chakawana kuti vatengesi, paavhareji, vakaona kutengesa kwepamhepo kuchiwedzera mazana matatu muzana mumazuva ekutanga edenda.FMI yakawanawo izvozvovatengesi vepa online grocery vakakura kusvika 64% yevakuru vese muUS uye 29% yevatengi vepamhepo vakaisa odha svondo rega rega.

Nekuda kwekuchinja uku,eMarketer anofanotaurakuti kutengeswa kwemagirosari epamhepo kuchaita mari inodarika mabhiriyoni zana emadhora gore rino uye inomiririra 12.4% yezvose zvinotengeswa e-commerce muUS.Vatengesi vezvekudya vakatoona mhepo kubva kune iyi e-commerce kukura, neWalmart's online saleskukura 37% uyeInomera Varimi Musikakusangana ne221% kuwedzera kwekutengesa e-commerce kwekota yekutanga, uyeAlbertsonskuona kuwedzera kwe282% mukutengesa kwepamhepo kwekota yayo inopera Kukadzi 27.

E-commerce uye omnichannel kutenga vari pano kuti vagare, uye magirosa ari kukura kana zvasvika pakupa vatengi ruzivo rwekutenga online.Kutanga kwedenda kwaive kukurudzira kukuru kuseri kwekuda kwekutanga kwekushandisa e-commerce kuwana girosari, asi hudzamu nehupamhi hwemagirosa emasevhisi akaita kuti awanikwe kubva ipapo hwakangowanda.

Vemagirosa vanogadzira nzira yekuchinja

Kroger, iyo ichangobva kutumidzwa zita rekutiNhamba 9 US e-commerce kambanineMarketer, yakaona madhora zviuru gumi nerimwe mukutengesa e-commerce muna 2020, inomiririra 79% gore-pamusoro-gore kukura.Girosari iri kushanda nesimba paCavalcade yeOcado-powered micro-fulfillment centers, yekutanga ichangobva kuvhurwa padyo neguta rayo reCincinnati uye inoshandisa marobhoti, kubatanidza yakatwasuka uye kudzidza muchina kutora nekuendesa magirosari evatengi vedhijitari.

"Kusimba kwatiri kusangana nako kwakanyatso kuenderana neshanduko yeKroger Delivery, ichitsigira shanduko yekusingaperi mumabatiro evatengi vegirosari uye kudiwa kwekutengesa uye zvemazuva ano e-commerce uye ekupedzisira-mamaira mhinduro - yanhasi yemakwikwi emabhiza," akadaro Kroger CEO. Rodney McMullen mune achirevo chepepanhau.

Mutengesi ari kuisawo zviwanikwa mukati marohub-uye-akataura kugovera kugonamuCentral Florida, iyo inobvumira Kroger girosari kuti iendeswe kuvagari munzvimbo ye90-mamaira kunyangwe pasina zvitoro zvenyama munzvimbo iyi.Adrone delivery testiri kuenderera mberi muOhio, uye Kroger iri kuwedzerawo chirongwa chekuvimbika kwevatengi kuti iwedzerekunyatsoita zvekushambadzira.

Albertsons zvakare yakadzika mukati meiyo micro-kuzadzikiswa bhizinesi nekuda kwekudyidzana neTakeoff Technologies.Iyo kambani yakaumbawo akubatana neGoogleizvo zvakonzera kuburitswa kwe hyperlocal shoppable mepu, artificial intelligence-powered kutaurirana kutengeserana uye kufanotaura girosari zvinyorwa.Zvakadaro kumwe kudyidzana neAdobe kuri kubvumira Albertsons kushandisa Yayo Chiitiko Cloud kuongorora kuunganidzwa kwedata uye kunzwisisa zviri nani izvo vatengi vanoda.

"Mushure mekukura bhizinesi redu re-e-commerce 258% gore negore, kupa zvinopfuura chiuru zvitoro zvine curbside pickup uye kuzorodza nharembozha yedu, tiri kuisa mari mumasevhisi akasiyana senge tembiricha-inodzorwa nepikicha kiosks, kuzadzisa kwemaawa maviri uye kunyange kure. -marobhoti anodzorwa, "akadaro Albertsons 'Chris Ruppmune chirevo chenhau."Patinosimudzira zvipo zvedu zveomnichannel, tiri kuvimba nazvo Adobe Experience Cloud apps kutibatsira kuti tiwane kukosha kwakawanda kubva kudhata uye kuwedzera ruzivo rwekuyambuka chiteshi kuvandudza ruzivo rwekutenga.

Hy-Vee yakagadzirawo chimiro chepamusorokubatana neGoogleizvo zvichabatsira mutengesi kugadzirisa ruzivo rwepamhepo kune vatengi ukuwo achivandudza ayo aripo Aisles Online masevhisi.Walmart, zvakadaro, iri kuvandudza sevhisi yayo yekuendesa-mumba ichiri kuonakukura kukurukune yayo Walmart + chirongwa.

Magirosa madiki arikukwidzawo kugona kwavo e-commerce.Chikafu Shumba munguva pfupi yapfuurayakawedzera girosari yekutoramasevhisi, Big Y yakatanga yayoautomated micro-fulfillment centrepadyo nechitoro muChicopee, Mass., Kuvhara maodha epamhepo evatengi zviuru zvinomwe pasvondo, uye Stater Bros. Markets.akabatana naMercatuskugadzira scalable e-commerce chikuva.

Kufambira mberi negirosari yedhijitari

Vatengesi vezvekudya vachiri mumatanho ekutanga ekuchinja kwavo kwedhijitari, uye makambani akaita seAlbertsons anoziva kuti kune kwakawanda kudzidza nekukura pamberi pavo."Tiri kutora nzira yatiri kusimbisa kunaka," akadaro CEO Vivek Sankaranpanguva yemusangano chaiwomwedzi wapfuura.“Isu tiri kugadzira pamusoro pazvo.Tiri kuwedzera.Uye bhizinesi redu rose rakanaka. "

Mukuru weHy-Vee Randy Edeker anozivawo shanduko yegrocery e-commerce yakaunzwa nedenda."Ini ndinofunga isu takagadzira tsika dzehupenyu hwese iko zvino dzichaenderera mberi.Ndine chokwadi chekuti vachashanduka,” Edekerakaudza Progressive Grocer.“Pachave nevatambi vatsva, ndine chokwadi, vachapinda mune dzimwe nzvimbo idzi.Asi bhizinesi rako redhijitari nhasi ndiro danho guru, uye raucharamba uchidyara mari [mukati,] uye [iro] richaramba richichinja maitiro atinoita bhizinesi kuenda kumberi.

Nhoroondo ye Hebei Cici Co., Ltd.

www.indiampopcorn.com

Kitty Zhang

Email:kitty@ldxs.com.cn 

Cell/WhatsApp/WeChat: +86 138 3315 9886