Kuramwa nemakambani anotengesa zvinhu zvekutengesa kwakakanganisa Udaan nekuti bhizinesi rayo rakagadzirirwa kuderedza vatengesi uye kubatanidza zvakananga vatengesi vadiki nevagadziri.
Vhiki rapfuura, bhizinesi-kune-bhizinesi (B2B) kutanga Udaan akamhan'arira Parle Products Private Limited neCompetition Commission yeIndia (CCI).
Parle inogadzira mabhisikiti eParle-G anofananidzira uye zvimwe zvakati wandei zvinofarirwa.Sekureva kwaUdaan, Parle yakashandisa zvisizvo chinzvimbo chayo chakasimba mumunda wezvinhu zvinofamba-famba zvevatengi (FMCG) kuita hunhu hunopesana nemakwikwi.
Sekureva kwaUdaan, Parle akamira kupa zvinhu kuUdaan pasina chikonzero.Parizvino, Udaan iri kutenga zvigadzirwa zveParle kubva kumusika wakavhurika uye nekuzvitengesa pachikuva chayo.
Kwapera vhiki, Amul, Parle nevamwe vatambi vakati wandei vakaramba kutengesa papuratifomu yeUdaan.Makambani aya akati Udaan ndiye akatonga bhizinesi rekugovera uye akanetesa vanogovera.
Kuramwa nemakambani anotengesa zvinhu zvekutengesa kwakakanganisa Udaan nekuti bhizinesi rayo rakagadzirirwa kuderedza vatengesi uye kubatanidza zvakananga vatengesi vadiki nevagadziri.
Iyo kambani inotarisira kuve iyo Flipkart yeB2B e-commerce, ichibvumira vatengesi vadiki kuti vatenge zvakananga kubva kune vanogadzira.Kusiyana nemapuratifomu eB2B aripo akadai seIndiaMart, Udaan inotarisa pakuvaka yakazara ecosystem-yekuvhara kuwanikwa, zvinhu, kiredhiti uye kubhadhara.
"Amul ine zviuru gumi zvevanogovera zvakasarudzika kana mabhizinesi madiki.Kana chikuva chakaita seUdaan chikagovera chega, vanozokwikwidzana nevatinoshanda navo varipo vekugovera uye kuvakuvadza zvakananga, "akadaro RS Sodhi, maneja director weAmul.Vamwe vashandi vemakambani eFMCG vakasimbisawo kuti mapuratifomu akaita seUdaan ari kunetesa vaparidzi uye kuwana mugove mukuru wemusika.
Mhosva dzekuparadzirwa kwemonopolistic nemakambani eFMCG dzingaratidza kuti madhiri mundima iyi ari kuchinja.
Kwemakumi emakore, makambani eFMCG aifarira mibairo yakakwira uye kudzoka kwakanyanya pamari.Kuramba uchiwana mari yakakwira yekudzoka kwemakore mazhinji ibasa rakaoma, asi makambani akabudirira eFMCG anotarisa pakuvaka mhando uye kusimudzira ma network ekugovera.
Kugoverwa kwezvigadzirwa kunoitwa kuburikidza nekutengeserana kwakawanda, kutengeserana kwemazuva ano uye e-commerce nzira.Kutengeserana kunoreva nzira dzechinyakare iyo makambani eFMCG anotengesa zvigadzirwa-vanogovera, vatengesi, vatengesi, nezvimwewo. Kutengeserana kwemazuva ano kunoreva cheni dzekutengesa nezvimwe zvakafanana.E-commerce inoreva mapuratifomu akadai saReliance Jio, Flipkart Grocery uye Udaan.
Kunyangwe kutengeserana kwakawanda kwagara kuchiverengera chikamu chikuru chekutengesa kweFMCG, kutengeserana kwemazuva ano uye e-commerce nzira dzakakura nekukurumidza.Makambani akaita seReliance, Remangwana boka, uye DMart vakagadzira matinji makuru ekugovera anovabvumidza kutenga kubva kumakambani ekutenga zvinhu zvinokurumidza kufamba uye kutengesa zvakananga kuvatengi.
Kusiyana nemamwe mapuratifomu anotenga zvinhu kubva kune vanogadzira uye kutengesa zvigadzirwa muzita ravo pachavo, vatengi vakuru veUdaan vatengesi vadiki vanoda kutenga zvakananga kubva kune vanogadzira, nekudaro vachigadzira Udaan vakasiyana vaparidzi.Udaan ine yakakura yekugovera network, ichibvumira vatengi pachikuva chayo kutenga zvinhu zviri nyore.
Mazano eUdaan ekucheka vatengesi nekutengesa zvinhu nemitengo yakaderera atsamwisa vashambadziri vanopa vatengesi nevatengesi.Vatengesi vadiki vanodirana kuUdaan, Jio uye mamwe mapuratifomu eB2B kudzivirira vanogovera uye kuwana purofiti yepamusoro.
Makambani ezvigadzirwa zvevatengi anofamba nekukurumidza akamira kugovera zvinhu papuratifomu yeUdaan akapomera Udaan mhosva yekugovera kune vatengesi.Kare, Udaan yaizivikanwa nekupa rubatsiro rwekushandisa uye zvimwe zvinodhura kukwezva vashandisi vazhinji.Nekuda kwemari yayo yakakura uye kurasikirwa kunoramba kuripo, vanobatana neindasitiri vanotenda kuti yanga ichishandisa nzira dzakafanana mumamiriro ezvinhu aripo.
Iyo yakapararira yekugovera base inobvumira makambani aya kuchengetedza purofiti, asi kubatanidzwa pakati pevatengi kunogona kukonzera yakaderera purofiti.Kutengeserana kwemazuva ano uye e-commerce nzira dzinogashira zvinhu pamitengo yakaderera uye nguva refu yechikwereti, izvo zvinoreva kuti vatengi vakakura vane simba rekutengesa riri nani kana vachienzaniswa neyakaparadzirwa base base.
Boycotting Udaan inogona kunge iri nhanho yekumisa simba reUdaan uku ichifadza vaparidzi vanopa purofiti yakakwira uye chikamu chikuru chekutengesa.
Kune vanogovera, kusimuka kwemapuratifomu edhijitari akasanganiswa nedenda rinoita kutyisidzira kuripo.Zvipingamupinyi zvekutengesa panguva yekuvhara zvakamanikidza makambani ekutenga zvinhu anokurumidza kufamba kuti apinde mukugovera zvakananga kana kubatana nevatambi vakakura.
Semuenzaniso, HUL yakabatana neJio yekugovera yakananga B2B kubva kumugadziri kuenda kumutengesi - danho rakapikiswa zvakanyanya nevashambadzi.Nekusimuka kwemapuratifomu ane mari yakawanda akadai seJio neUdaan munzvimbo yeB2B, vanogovera vanonzwa kuti vanogona kudzvanywa kunze kwebhizinesi.
Mari yemapuratifomu aya yakavabatsira kuwedzera mabasa avo munguva pfupi.Udaan yakasvika unicorn chinzvimbo makore maviri mushure mekutangwa kwayo.
Saizvozvo, Jio akakwidza maRs.Ichasvika Rs 150,000 crore muna 2020, uye yanga ichikura.Kambani yayo yehanzvadzi Reliance Retail yakawana JustDial, iyo inotomhanya rondedzero uye B2B chikuva.
Nzvimbo iyi yakagamuchirwa nevatengesi mumaguta anopfuura zana.Iko kutengeserana neHUL kwakawedzera kusimbisa chinzvimbo chayo mundima iyi.Aya mapuratifomu zvakare anomhanyisa ega ega zvigadzirwa zvemareji, izvo zvinogona kutora nhanho pane yechitatu-bato zvigadzirwa.
Zvisinei nedanho rekuramba Udaan, makambani ezvekutengesa zvinhu ari kukurumidza kufamba uye vagovani havagone kudzivirira kukanganisa munzvimbo iyi kwenguva yakareba.Kunyangwe makambani eFMCG achigona kutakura mutoro wekudzoka kwakaderera, kuwedzera kwevatengi uye kuwedzera mari yekushanda, vanogovera vachafanira kubata nekutyisidzira kuriko kwakatarisana nemabhizinesi avo.
Nekudaro, kuunzwa kwemitemo mitsva yehurumende e-commerce uye network yakavhurika yekutengeserana kwedhijitari inogona kuunza tariro.Zvakangodaro, chiitiko ichi pasina mubvunzo chinoratidza pesvedzero yaUdaan paindasitiri.
Pasina kupokana, iwe unoziva kuti Swarajya chigadzirwa chenhau chinovimba zvakananga nerutsigiro rwunopihwa nevaverengi nenzira yekunyoreswa.Isu hatina simba nerutsigiro rweboka guru renhau, uye hatisi kurwira lottery hombe yekushambadzira.
Yedu bhizinesi modhi ndiwe uye kunyorera kwako.Munguva dzakaoma dzakadai, isu tave kuda rutsigiro rwenyu kupfuura nakare kose.
Isu tinopa anopfuura 10-15 emhando yepamusoro zvinyorwa zvine ruzivo rwehunyanzvi uye maonero.Tiri kushanda kubva na7 mangwanani kusvika na10 manheru kuitira kuti iwe muverengi ugone kuona chiri chokwadi.
Kuve mutsigiri kana munyoreri pamubhadharo wakaderera seRs 1,200 / gore ndiyo nzira yakanakisa yekuti iwe utsigire kuedza kwedu.
Swarajya - tende rakakura rine kodzero yekutaura yenzvimbo yerusununguko, inogona kubata, kubata uye kugovera kuIndia itsva.