Hondo yezvikafu: hutano kana kunakidzwa?

Mupepeti weChikafu Chitsva, Bethan Grylls, anoongorora maitiro epolar anopesana ezvinwiwa zvinodyiwa uye zvine hutano uye anoisa mabheti ake kuti ramangwana richaitika sei.

We'Ndanga ndichiona maitiro maviri anonyatso pikisana achienderana nekubudirira kwakaenzana mumakore mashoma apfuura.Kune rimwe divi remhete kune chikafu chine hutano-mafashama edu social media anodyisa zvakanyanya senge kurovedza muviri's inotevera HIIT maitiro-uye kune rumwe rutivi ndiko kudya kwakaora, kunyura uye kupa nyaradzo panguva dzakaoma.

Saka izvi zvaitika sei uye ndechipi chikafu chinokunda mwoyo yevatengi?

Mafungiro matsva pamusoro pekudya

Kusvira, uko kwaimboonekwa setsika yekutyora, kwava mararamiro uye vamwe vanoti, zvinopesana nezvinodavirwa nevakawanda, kana vatengi vachinyanya kudya, maitiro avo ekudya anova ane hutano.

Zvinoenderana neshumo kubva kuNPD Boka, vatengi vanoshandisa snacking kuisa chikafu chine hutano mukudya kwavo.Avo vane kudya kunovaka muviri vanodya 36 muzana yezvekudya zvekudya gore negore kupfuura mutengi wepakati.1

Saka zvinoreva here kuti chokoreti orenji ndiyo nhema itsva?Kwete chaizvo.

Sezvandambotaura, isu'ndichiona maitiro maviri akasiyana muchikamu chekudya.Kuzvipira uye kunyaradzwa pasina mubvunzo kwakwira mukuzivikanwa kubva padenda, asi zvinobata izvo zvine hutano zvakanyanya.'snackers'vari kudya vanosanganisira zvakasiyana siyana zvemichero, yoghurt nemabhawa.

Maonero matsva aya anogona kupa chikamu chezvekudya mukana wekuvandudza zvakasiyana kana tasvika pakudya.

Imwe kambani yakadai yakasimudzira iyi hunhu hutsva hwekudya tudyo ndiKallo.Chigadzirwa chekeke remupunga, chave kutozivikanwa nekuda kwezvinonaka zvine hutano, chaona kuwedzera kufarirwa kwevatengi kune zvigadzirwa zvemuriwo, kunyanya muchikamu checrisp.

“We'ndaona zviitiko zvekusvuta zvichiwedzera nemamiriyoni 1.9 gore rino zvichienzaniswa ne2020,”Hayley Murgett, Brand Controller weKallo kuEcotone UK, akaudza New Food.

“Musika'yave ichikura zvakanyanya mumwedzi mishoma yapfuura, uye isu'ndaona kuwedzera kwekutengesa kweKallo.Imwe yemadhiraivha makuru ekukura uku yanga iri macake edu eveggie.”

Uku hunyanzvi hwazvino uno hunogadzirwa nepea uye lentil base uye yakasanganiswa nemamwe akanyanya miriwo inonaka senge pesto uye beetroot.

Yakanyanya flavour uye zvigadzirwa zvinobatsira

Zvinonakidza zvinonaka zvave imwe muitiro kurova indasitiri yechikafu-uye Murgett akacherekedza chikamu chekudyira sechimwe chikamu chinogona kubatsirwa kubva mukuyedza.

“Vanhu vanonyanya kugamuchira kuyedza zvinhu zvitsva uye zvakasiyana muchikamu chesnack, saka zvakadaro'zvakakosha kuyeuka izvozvo paunenge uchigadzira.Zvisinei, pachagara paine nzvimbo yezvokudya zvechinyakare-avo isu tose tinoziva uye tinovada uye tinodzokera shure kwavari;let's face it, munyu nevhiniga hazvisi kuenda kupi.”

Zvechivanhu uye zvinofadza

Denda risati rasvika taiona kudiwa kwezvekudya zvine hutano;vanhu vakanga vava kuwedzera kuziva uye kufarira hutano hwavo uye chikafu chavaidya.Maitiro aya-kufanana nezvinhu zvakawanda-akapinzwa mukati'turbo mode'pakazobuda chokwadi cheCovid.Zvikafu zvine mavhitamini zvakava chinhu chinodiwa muvatengi'tswanda.Uye maitiro ehutano akangokwidziridzwa sezvo nhau dzakabuda dzekuti kufutisa kwakawedzera njodzi yekurwara zvakanyanya nehutachiona.

Nekudaro, pamwe nhamba yakaenzana yevatengi vakatsvagawo nyaradzo kuburikidza nezvinonaka uye zvinotapira.It'hazvishamise kuti takaona kudhiraivha kwakadaro kwekudya panguva ino-chinhu chimwe chete chakaitika panguva yeGreat Recession ye2008-2010.2

Tsvagiridzo yakaitwa naMintel3 inosimbisazve kuwirirana pakati pekushushikana kwekudya uye snacking.Zvakadai, vaongorori vanoti indasitiri ine basa rekuita“bvisa mukana wekuva nemhosva”nekugadzira tudyo ne“mabhenefiti anoshanda uye/kana zvinosimudzira mafungiro”.

Sezvakaitwa naKallo, vagadziri vanofanirwa kuongorora zvinongedzo zvinopa chikafu chinovaka muviri, senge nzungu nembeu, uye vofunga kuti vanogona sei (kutendeseka) kubatanidza zvirevo senge.'energizing'uye'kudzikama'.

“Musika wemasnacks unoramba uchikura uye nekusiyana uye isu toita't chiona ichiderera.Ikoko's saka zvimwe sarudzo zvino uye chii's inonzi snack yashanduka,”akadaro Murgett achireva nezvemusika's evolution.

Zvakanga zvisiri't chete Isita yakasangana nekunetseka;chokwadi, zvese zvemwaka wezviyo zvakaona kunyura, nepo kugadzirwa kwechigadzirwa chitsva muindasitiri yechokoreti kwakaona kudzikira kwese kwe14 muzana.

Covid inoisa kumanikidza pamabhajeti, zvichikonzera kumira kwechinguva kune hunyanzvi;uye nenzvimbo dzekutengesera dzehunyanzvi nedzimwe sarudzo dzezvidhinha-nedhaka dzakavharwa, nzira dzakajairika dzaiyedza vatengi kutenga chokoreti dzakavharwawo.

Pfungwa dzekupedzisira

Saka, kuzvidzora maringe nehutano - ndiani mukundi wedu?Ndinotenda kuti kurwa uku kuchapera mumakwikwi - kana, chokwadi, ichizopera.

Kuwedzera kutarisisa nezvehutano uye hutano - kunyanya mugore rapfuura - kwakawedzera kusimbisa kudiwa kwesarudzo yakaderera uye zero shuga.Asi tsvakiridzo yeMintel inoratidza kuti musika weshuga wakaderedzwa wechokoreti unoramba uine “bumpy”, chokoreti yakagadziridzwa shuga ichiva inokonzera isingasviki ina kubva muzana yekutangwa kwepasirese - ichikwira nezvikamu zvitatu kubva muzana kubva pagore rapfuura.

Pachave paine nzvimbo yekushivirira, uye zvinoita sekunge vatengi vanogara vachisarudza chokoreti yechinyakare pamusoro pevamwe vavo vasina shuga.

Panogona kunge paine kuderera mumwaka wechokoreti innovation, asi apo zvinhu zvinotanga kuvhurika zvakare, zvitsva uye zvakasiyana zvigadzirwa zvichauya kumusika.Sezvakaratidzwa naKallo nemakeke ayo eveggie, mapeji anodya pakuda kwechimwe chinhu chitsva anoita zvakanaka.Kana chigadzirwa chichigona kupa zvinoshanda zvehutano zvichemo zvakare, unogona kunge uri pamukundi.

Uchitaura izvi, zvinodiwa nevatengi zvinogara zvichirairwa nemutyairi mukuru: kuravira.Iwe unogona kuve uine hutano uye wakasiyana sezvaunoda, asi kana chigadzirwa chako chikasarova 'tastebud spot', hazvisi kuzoshanda.

Pakupedzisira, hondo yezvikafu inopera mune imwe sarudzo yakasanganiswa apo kuzvidzora - kunowanzo nzi tastier - kuchasangana nemasvutugadzirwo ane hutano mupfungwa.Tiri kutoona iyi hybrid mindset ichipinda munhandare yekudyisa;kana iri chokoreti, ndinotenda zvechokwadi kuti shuga ichagara iine nzvimbo yayo sekuderedzwa uye zero sarudzo dzinogona kuramba dzichienderera.

Chaizvoizvo, vatengi vanoda nyika;saka vagadziri, unongofanira kuvapa.Nguva yekugadzira.

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